Separate emergency from maintenance, automatically.
Electrical contractors get everything mixed up: "the light isn't working" right up to "complete new build". We build you a Superchat triage that escalates urgent requests immediately and bundles maintenance topics.
Three pain points we hear every day.
Emergency chats drown among lamp questions
If you receive 40 WhatsApp messages a day, you miss the one customer with a power outage.
No overview of open sites
Every site has its own chat thread, spread across three different phones.
Quote follow-ups fall through
You sent a quote, but no one chases it. Revenue left on the table.
How we solve it with Superchat.
Urgency tags
Automatic classification: "Power out" gets escalated immediately, "New lamp" goes to the normal queue.
Site channels
One chat thread per site in Superchat, internally visible to the whole team.
Automatic quote follow-up
48h after quote sent, the friendly follow-up goes out automatically.
Electrical contractors rarely fail at the work, they fail at the inbox
An electrical contractor runs at two speeds at once. On one side there are building projects that stretch over weeks, with appointments, coordination and change orders. On the other side there is the call about a power outage that started an hour ago. Both land in the same inbox today, often in the same WhatsApp thread on a technician's private phone.
The outcome is predictable: the emergency sits between questions about lamp colours, and the 12,000 euro quote waits for a follow-up nobody makes. Not for lack of skill, but because no system separates urgent from important.
That is exactly where we start. All channels feed one shared inbox, requests are sorted by urgency, every site gets its own thread, and quote follow-ups go out automatically. The technical work stays with you, the sorting work moves to the system.
One honest limit: this does not replace an on-call rota. If you offer a genuine 24-hour emergency service, you still need a phone chain. What we build makes sure the written channel is not the gap an urgent case falls through.
From the first review to day-to-day operation
- Review, about an hour We look at which channels requests arrive through today, who answers them and where they stall. The result is an honest list of the points where revenue is lost.
- Consolidate channels, one to two days WhatsApp moves to the official WhatsApp Business Platform instead of private phones. Email, the contact form and phone notes feed the same inbox. Existing threads are preserved.
- Set up triage Keywords such as power, emergency or smoke trigger immediate escalation. Everything else goes into the normal queue, sorted by site. You define the rules, not us.
- Automate follow-ups 48 hours after a quote goes out, a friendly follow-up is prepared and released before sending. After the job closes, a review request follows.
- Handover and training, about two hours The team learns the inbox on real work, not on slides. After that we keep running it or hand it over completely, whichever you prefer.
What applies to written customer contact
- The private phone is the real problem
- If customer conversations run on a private device, the data sits outside your control, and the regular WhatsApp app syncs the address book. Under the GDPR your business remains the controller regardless. Official access through the WhatsApp Business Platform solves exactly that.
- A data processing agreement is mandatory
- You sign an agreement under Article 28 GDPR with the provider carrying the conversations. In practice one document, not a project. We bring it along.
- Marketing needs consent
- Replying to a customer message is uncritical. Sending offers or campaigns proactively requires prior, documented consent under Section 7 of the German Unfair Competition Act. A review request after a completed job belongs in the cases you should cover properly.
- Test records do not belong in a chat
- A messenger is the wrong place to store inspection records under DGUV Regulation 3. Sending them, yes; archiving them, no. Storage stays in your specialist software or document management, the chat only points to it.
These points are a practical assessment from setting up such channels, not legal advice. For an individual assessment, particularly around inspection and record-keeping duties, consult your legal adviser or data protection officer.
What we actually build for Electricians.
- Priority keywords (power, emergency, lights out) trigger escalation
- Site tags with project ID
- Quote follow-up after 48h
- Handover to CRM with site context
Questions Electricians businesses often ask.
Does Superchat automatically detect "emergency"?
Via keyword rules, yes. "Power", "emergency", "lights out" trigger immediate escalation to the on-call number. A proper AI classifier is available as an add-on.
Can I automatically associate meter reading photos?
Yes. Superchat receives photos and we auto-associate them with the matching site tag you stored on the project in the CRM.
What about compliance test protocols?
Superchat is not compliance software. But we can automatically send compliance reports from the CRM via WhatsApp to the customer when the job is closed.
What does setup cost for an electrical contractor?
Setup is a one-off and depends on the number of channels and rules, not on company size. On top come the running Superchat cost and Meta fees per conversation. We work it through with your numbers in the discovery call before you decide.
How long does the switch take during normal operations?
Consolidating channels and setting up triage takes one to two days, training about two hours. Work continues as normal during the switch and existing numbers stay reachable.
What happens to the chats when a technician leaves?
Nothing is lost. Threads live in the company inbox, not on a private device. That person's access is revoked and the customer history stays with the business in full.
Does this work without a CRM?
Yes. The inbox runs on its own. A CRM pays off once you want sites, quotes and follow-up deadlines in one place. We build the setup so that step is possible later without a rebuild.
30-minute check for Electricians businesses.
We review your current setup and tell you honestly whether Superchat fits, which flows bring the most value, and what it costs, including Meta fee clarification.
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