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Automation

Zapier consulting for SMBs.

A new contact from a form should land in the CRM, receive a welcome mail and be announced in the team chat. For chains like that between common tools, Zapier is often the shortest route. We build the Zaps, clean up accounts that have grown over time and look after them day to day.

What we do with Zapier

Consulting & concept

First the question of whether Zapier is the right tool or whether n8n or Make fits better. Then: which processes are worth automating and in what order.

Building Zaps

We build the Zaps with filters, paths and formatting steps, test them with real data and document what each Zap does and who owns it.

Cleaning up what exists

Many businesses have piled up dozens of Zaps over the years that nobody fully oversees any more. We review what exists, consolidate, switch off what nobody needs and name things properly.

Tasks & cost

Zapier bills by executed tasks. A Zap without filters that passes every record through eats the allowance. We build so that only what actually does something counts.

Operations & monitoring

A Zap that quietly switches off after a password change is often noticed only weeks later. We set up error alerts and step in when something gets stuck.

Handover & migration

On request we train your people until they maintain their own Zaps. And if volume or data protection eventually point to n8n or Make, we move the flows over.

What Zapier is particularly good at

Zapier has the largest catalogue of ready-made app connections of the three tools. There is a building block for almost every common SaaS tool, and a simple Zap with a trigger and one or two actions is up in minutes. That is why so many businesses start with Zapier.

The downside shows over time: billing is per executed task, and costs rise with volume. On top of that, Zaps tend to multiply unchecked because anyone can create one quickly. Both can be brought under control — with filters in the right place and clear ownership.

And honesty requires this too: Zapier is a US service and data runs through its infrastructure. For marketing and sales flows that is usually acceptable with a data processing agreement. For staff, patient or client data we tend to recommend n8n on German servers instead.

FAQ

Common questions about Zapier

Zapier or n8n?

Zapier is the quickest start: no server, the largest catalogue of ready-made app connections, and simple Zaps are running within minutes. n8n is the better fit when data must stay on infrastructure you control, when volumes are high enough that per-task pricing hurts, or when you need custom code. We compare the three tools on our workflow automation page.

Zapier or Make?

For simple, linear chains between common SaaS tools, Zapier is the easiest route. As soon as flows branch heavily, loop over lists or transform data in detail, Make is often clearer and cheaper at medium volume. If you already work with Zapier and it does the job, there is rarely a reason to switch.

Where is our data processed with Zapier?

Zapier is a US provider and processes data on its own cloud infrastructure, largely outside the EU. For many flows between marketing and sales tools that is acceptable with a data processing agreement; for sensitive data it often is not. We go through which data your Zaps touch before anything goes live.

We already have lots of Zaps. Can you take them over?

Yes, that is one of the most common requests. We first review what exists: which Zaps run, which fail, which duplicate each other. After that, the account is usually tidier, cheaper and documented — and we can look after it from then on.

Who owns the Zapier account?

You do. We work in your account or set it up in your name. Zaps, connections and billing stay with you, even if you ever stop working with us.

Which process eats the most time at your place?

Name one. In the first call we tell you whether automating it is worth it and with which tool — even when the answer is no.

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