RCS — the next generation of SMS.
Verified sender, brand logo, buttons, read receipts. Reach customers without an app install via the native messaging app on their smartphone.
What RCS is
RCS = Rich Communication Services. The extension of SMS, supported by all major German mobile operators. Instead of 160 plaintext characters you get: logo, verified sender, images, carousel cards, reply buttons and read receipts — directly in the standard messaging app on the phone.
Use cases
- Delivery notifications with live tracking
- Appointment reminders with confirm buttons
- Marketing campaigns with images and CTAs
- Authentication with branded sender (instead of 6-digit number)
- Customer service routing with quick-reply options
Trend in Germany
Telekom, Vodafone and O2 support RCS Business Messaging in Germany. Apple activated RCS support in iOS in 2024. This means: for the first time you can reach iPhone AND Android users with a rich format without app install.
How we start
- Brand verification with the carrier (Telekom etc.)
- Set up templates and flows
- Test campaign with a small recipient group
- Go live & monitoring
Related services
These service areas are often used together:
RCS for your company?
We check availability, effort and whether RCS makes sense for your use case.